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Hi, my name is Larry Selditz and I am the president of Road Safety International, Inc. For the past 12 years we have been helping "high risk" fleets reduce vehicle crashes by monitoring driver behavior and giving immediate, in-vehicle feedback if they start driving unsafely. These fleets operate thousands of ambulances, fire/rescue, police and airport crash/rescue vehicles. We call them "high risk" for two reasons. First, they frequently operate in emergency response situations. Second, this group of drivers tend to be aggressive/assertive behavior types and they frequently exhibit this behavior while driving. Our success in managing driver performance in these fleets has been nothing short of sensational.

Recently, my 15 1/2 year old son received his "learner's permit" and started driving. When he gets his drivers license at age 16, he will be joining another type of "high risk" pool of drivers -- inexperienced teenagers. Like emergency vehicle drivers, teenagers tend to display aggressive/assertive driving behaviors. While teens don't do emergency response driving with lights and sirens, they are still at a very high level of risk when they drive due to their lack of driving experience. The car my son will be driving is equipped with a "black box" that was developed from our experience with emergency response fleets. It has been extensively tested with teen drivers from 15 to 19 years old. Without exception, we have seen significant improvement in driving performance almost immediately -- just like when you are sitting next to your teen as they drive!

So, how does this "black box" (much like a "black box" flight data recorder used in commercial aircraft) improve teenage and fleet driver performance? Simple - it monitors how they drive on a second by second basis. If they drive too fast, it gives them an audio warning to slow down. If they drive aggressively (hard cornering, hard braking, pedal-to-the-metal starts, etc.), it gives them an audio warning to back-off. If they follow the warning - no harm, no foul. If they ignore the warning, the sound turns to a steady loud tone that won't go away until they stop the unsafe action. In addition, their driving is now being graded against a performance standard and reported to you, their parent or supervisor.

Imagine if you could sit next to your teenager or employee every second of their driving. Imagine the control you would have. Would they speed? Street race? Hard corner? Hard brake? Play loud music? Probably not. But how do they drive when you are not in the car? Welcome to the family of Road Safety™ products.